Like a phoenix, rising from its ashes, Nikestore.com returned to the Jordan-release game this past weekend, launching the Air Jordan 9 The Spirit on its given release date, August 22, and at the usual online time, 10am EDT.
That’s notable, of course, because Nikestore.com, amid constant worries of bots compromising their users’ shopping experiences, hasn’t launched an Air Jordan retro in months, instead funneling their usual stock to physical Nike stores where the purchasing process is more easily regulated. So is this the first of many releases now to come; an indication that things will be getting back to normal on NDC?
Alas, no. Not en masse right away, anyway. Says @Nikestore: “As we work to evolve the consumer experience, select Jordan styles will be available on Nike.com. Stay tuned.”
So it does seem likely that, as always, the Nikestore.com team is actively working toward an effective resolution. How expeditious said resolution will be remains up in the air, however.
For now, national outlets’ websites — FootLocker.com, FinishLine.com, Eastbay.com and the like — will continue stocking most retro Jordan releases, as will myriad physical retailers, including official Nike stores.