It’s no secret that reselling sneakers is big business these days. With the secondary market for rare footwear now reaching an estimated $1 billion in sales, the demand for exclusive sneakers has never been higher. With that in mind, we’ve teamed up with the sneakerhead data wizards over at Campless with illustrations by Kick Posters to bring you a detailed breakdown of the most valuable shoes to hit the resell market, as well as those that grossed the most total dollars.
Much like those boring business publications your dad reads, we’ve split this into quarters to make things easy to digest – here’s the rundown for Q1 (that’s January 1 to March 31), with Campless’s data based on the sale of deadstock sneakers on eBay.
The Yeezy Comes Second
While Kanye West’s debut venture with adidas was certainly the most eagerly anticipated release of the season, the Yeezy 750 Boost was surprisingly pipped to second place as Nike’s “Tianjin” Foamposite demanded a whopping $1,694 at resell – which we imagine is because the sneaker was limited to select Chinese retailers only.
The Yeezy 750 Boost is followed by a bevy of heavyweight Nike releases, with Just Don’s Air Jordan 2 and the chrome Air Foamposite One serving as further evidence of sneakerheads’ adoration for all things Nike and basketball, while the highly limited HTM editions of the Mercurial soccer shoe follow behind. A further surprise comes from the appearance of not one but two ASICS models (the “Commonwealth” Gel Lyte V and “Dirty Buck” Gel Lyte III, respectively), proving that the brand’s Ronnie Fieg-led resurgence is making some serious waves in the sneakerhead community.
Nike Runs the Game
Given that the Yeezy 750 Boost was produced in (relatively, at least) large amounts and available from a ton of retailers, it’s hardly surprising that the shoe grossed a vast amount on eBay – more than the following three entries combined. While the highest grossing shoe of the quarter came from the Brand with the Three Stripes, it’s business as usual from there on out, with every other sneaker in this list being a Nike basketball model of some sort.
It’s no secret that Nike dominates the sneaker resell market – 96% of eBay’s sneakerhead sales are Nike or Jordan Brand – and while certain ASICS or New Balance releases may fetch big sums and Kanye is making his mark on the footwear world with adidas, this is still very much Nike’s game. Expect an in-depth analysis on just how much of a sway Nike holds on the resell market soon.
For more sneakerhead data, take a look at our report tracking the resell price of the Yeezy 750 Boost.