Nike and LeBorn has partner up with 2k sports to celebrate his NBA 2K14 cover. With that being said Nike and LeBron is going to release 2,014 pairs only to the people who NBA 2K14 can have a shot on getting this pair. The qualifications of getting this pair is going through the My player mode and winning 60 consecutive games and going to Nike kitchen to design your own shoe. If you want to do this it' s going to take you 80 hours to do it once the person do it the sneaker will become unlock and you will be contacted by 2k and will receive the shoe a few weeks later. This is the first time in history where you can play a game and actually earn a real sneaker.