Nikestore Changes Online Releases to 10AM

Nike is changing the release time for the Concord lows that will be coming out on the 3rd of May, from being 8 am to 10 am. Now I really do not know if this is a good or bad idea because it's only a two hour difference. This pair will mark others releases in May that will follow the same guidelines, their is no word if this is going to be something Nike is going to keep doing or just an experiment to see how things do for the 10 am time.