Nike Pushes Back Sneakers Launch Time to 10am EST Beginning 2015


West Coast can now sleep in a bit more.

For a long time Nike has been receiving plenty of backlash for forcing their West Coast customers to wake up as early as 5 a.m. on weekends to cop sneakers. Starting January 3rd Nike will officially begin launching product online at 10am EST / 7am PST. Finish Line also confirmed a 10am EST time change with their sneaker launches as well.

As a resident on the West Coast, Nike’s time change makes things a lot better. But the next issue to solve is those darn bots because no matter what time we wake up, we’re still gonna be missing out on releases.


Source: TSG